Services

Every collaboration starts with an initial consultation—free of charge, of course—during which we discuss the situation and your specific requirements. Further collaboration is based on clearly defined service packages. In acute crises, I work based on daily rates, which we agree upon in advance.

”Prepare“: Before the crisis

01
Crisis Check-up
How well prepared are you for crises? What scenarios do you need to be ready for? Alongside a structured checklist, we assess the robustness of your company, identify potential weaknesses and draw up a list of specific suggestions for improvement.
Result: You know where you stand in terms of crisis communication and you know what the next steps are.

02
Concepts and Plans
A good crisis plan is the basis of any crisis response (although not everything). We develop plans that really work, tailored to your company and possible crisis scenarios. On request, in accordance with ISO22631 or BCM standards. The plan also includes templates, wording, text modules and digital tools for crisis (communication) management. With AI support.
Result: You own a modern crisis communications management system, which is essential for responding to crises successfully.

03
Readiness: Developing the Right Mindset
Plans are good. But bringing them to life is crucial. We develop the necessary mindset for your team so that you can approach critical situations with confidence and composure. This includes workshops, training sessions, exercises and regular refresher courses. You get to know yourself and your team, prepare for crises and test your knowledge.

• Training
  It’s like in sports or music: regular practice makes all the difference. We maintain the crisis team’s level of readiness through onboarding and refresher courses.
  
• Workshops
  Who are your stakeholders? What are the interfaces within the company? How does the team work together? Interactive, interlinked workshops help to optimise the effectiveness and interaction of crisis teams.
  
• Exercises
  Simulations and tabletop exercises bring you and your team as close to reality as possible. In fast motion, you work through critical scenarios together and practise working together and making decisions under pressure. At the end, debriefing and reporting provide insight into your readiness level.

Result: You, your team and your management not only have the plans on paper, but a positive inner attitude towards crisis communication, enabling you to perform with efficacy on all levels.

”Respond“: During the crisis

04
Strategic Consulting, Hands-on Support
You entered the crisis well-prepared. But now you realise that every crisis is different. Surprises await you along the way. Everything has to happen at once, everyone is watching what you do. You and your team are now under enormous pressure: physically, professionally and emotionally. Now it’s good to have someone at your side as your sparring partner, who brings calm and clarity to the chaos of the crisis, and who has your back by taking things off your shoulders.
Result: You navigate the crisis more confidently, make better decisions and are able to delegate workload to focus better.

05
Media Coaching
There are moments when you need an extra dose of preparation—for example, before an important interview or press conference. We anticipate critical questions and work with you on the right answers. Your last media training session is a while ago? We refresh your skills and ensure that you go into your next interview feeling relaxed and confident.
Result: You come across as confident and credible, and get your messages across.

06
AI-based Media Monitoring and Analysis in Real Time
Who is reporting what about your company in which media? Can you distinguish real comments from a bot campaign? Are you aware of false information and misinformation? Only those who can classify how reporting is developing can communicate effectively and protect the company’s reputation.
Result: You are on top of what the (social) media say and think. You can buiold your response accordingly.

”Repair“: After the crisis

07
Repair Strategy
The worst is over. But your company’s reputation has taken some hits. Trust has been lost and must be rebuilt. Employees, partners, customers, legislators, investors—each stakeholder now needs to be addressed in a targeted manner with a clear and bespoke communication strategy.
Result: Your reputation is restored, in a best-case scenario better than before.

08
Debriefing and After-Action Reviews
The crisis is over, and we’re finally back to normal! Unfortunately, no! Because now the name of the game is to promptly process important insights from crisis management and incorporate them into existing plans. To prevent mistakes from being repeated and to continually improve. This works best in workshops, where open and respectful analysis is carried out to identify areas where the team can still advance.
Result: You gain a clear overview of what needs improvement and will avoid repeating mistakes in the future.

09
Post-Emergency Communication
For those affected by major disasters, the tragedy is never over, even when the company has long since returned to normal operations. Post-emergency communication tailored to the needs of friends and relatives of victims creates a framework for ensuring that a tragedy is still given appropriate consideration many years later – for example, in the form of memorial days, places of remembrance or publications.
Result: Your organisation shows that it takes responsibility and sticks to ethical behavior and important values.