{"id":677,"date":"2025-11-04T16:57:12","date_gmt":"2025-11-04T14:57:12","guid":{"rendered":"https:\/\/martinriecken.de\/en\/?p=677"},"modified":"2025-11-04T17:01:46","modified_gmt":"2025-11-04T15:01:46","slug":"automatisch-gespeicherter-entwurf","status":"publish","type":"post","link":"https:\/\/martinriecken.de\/en\/automatisch-gespeicherter-entwurf\/","title":{"rendered":"When ChatGPT Googles 11 Fifty-Nine"},"content":{"rendered":"\n<p>When was the last time you looked yourself up on Google?<br>For me, it\u2019s been years. But recently, I tried something different: I asked ChatGPT about <em>my own consultancy<\/em> \u2014 to see how AI would position 11 Fifty-Nine among established crisis communication firms.<\/p>\n\n\n\n<p>At first, the result was what you\u2019d expect: my name didn\u2019t appear in the general list. After all, 11 Fifty-Nine only launched a few months ago. <\/p>\n\n\n\n<p>But when I asked specifically about my brand, the AI surprised me\u2014with a concise and almost spot-on description of what defines my work.<\/p>\n\n\n\n<p>Here\u2019s what ChatGPT said, in essence:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWhile large agencies offer broad, process-driven services, 11 Fifty-Nine focuses on one thing: enabling leaders and teams to act with clarity and confidence when the playbook breaks.<br><br>Big firms operate as institutional brands\u2014impressive in scale, but often impersonal and layered.<br><br>11 Fifty-Nine is built around lived experience and trust: a boutique consultancy led by Martin Riecken, grounded in decades of real-world crisis leadership.<br><br>The focus is not on managing the message alone, but on guiding people through uncertainty \u2014 quickly, calmly, and with empathy.<br><br>In short: 11 Fifty-Nine doesn\u2019t compete on size, but on depth.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p>I was genuinely impressed. Not because AI \u201cpraised\u201d my brand, but because it managed to <em>extract its core purpose<\/em> from what\u2019s already out there \u2014 my website, my tone, my approach, and the stories behind my work.<\/p>\n\n\n\n<p>That\u2019s what fascinates me about AI: it reflects what you\u2019ve built, sometimes more clearly than you see it yourself. It forces precision. It holds up a mirror \u2014 and if you\u2019re open to it, you can learn a lot about your own narrative.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When was the last time you looked yourself up on Google?For me, it\u2019s been years. But recently, I tried something different: I asked ChatGPT about my own consultancy \u2014 to see how AI would position 11 Fifty-Nine among established crisis communication firms. At first, the result was what you\u2019d expect: my name didn\u2019t appear in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,11],"tags":[],"class_list":["post-677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basics","category-artificial-intelligence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When ChatGPT Googles 11 Fifty-Nine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/martinriecken.de\/en\/automatisch-gespeicherter-entwurf\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:locale:alternate\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When ChatGPT Googles 11 Fifty-Nine\" \/>\n<meta property=\"og:description\" content=\"When was the last time you looked yourself up on Google?For me, it\u2019s been years. 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