Author: Martin Riecken
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Whitepaper: Four essential shifts for crisis communications in tourism
Tourism is not a company. It’s an ecosystem. Airlines, tour operators, hotels, destinations, transport providers, public authorities and digital platforms are interdependent. When one node falters, others absorb the impact. Also, tourism demand is driven by trust. Holidaymakers don’t buy hotel beds, they buy trust. Risk is evaluated emotionally. In the tourism ecosystem, it takes…
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There’s no glory in prevention…
There’s no glory in prevention. That’s why disaster preparation is often overlooked. No praise for the crisis that didn’t happen. No applause for “nothing has gone wrong”. Understandable, somehow. But: Hope is not a strategy, either! The mindset behind phrases like “It will not happen to us…” or “We have been through so many crises;…
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A short look back…
2025—a special year is entering the finishing line. A great deal happened to me in just a few months, especially from July onwards. At times, it felt as if someone had switched on the 𝘩𝘺𝘱𝘦𝘳𝘣𝘰𝘰𝘴𝘵. What stood out: 🌞 𝗝𝘂𝗹𝘆: The incredible number of warm and thoughtful messages from my wonderful colleagues at TUI upon my farewell,…