Author: Martin Riecken
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Let’s build a crisis response room for travel: Deep dive at ITB 2026
During this ITB, a lot of focus was put on the matter of resilience and crisis, against the background of the Iran war that began just a few days before the ITB, on 28 February 2026. I was invited to attend a deep dive session on the matter of crisis communications. I stressed the importance…
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There’s no glory in prevention…
There’s no glory in prevention. That’s why disaster preparation is often overlooked. No praise for the crisis that didn’t happen. No applause for “nothing has gone wrong”. Understandable, somehow. But: Hope is not a strategy, either! The mindset behind phrases like “It will not happen to us…” or “We have been through so many crises;…
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A short look back…
2025—a special year is entering the finishing line. A great deal happened to me in just a few months, especially from July onwards. At times, it felt as if someone had switched on the 𝘩𝘺𝘱𝘦𝘳𝘣𝘰𝘰𝘴𝘵. What stood out: 🌞 𝗝𝘂𝗹𝘆: The incredible number of warm and thoughtful messages from my wonderful colleagues at TUI upon my farewell,…