Author: Martin Riecken
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Must read: Put those affected in the focus
Many books have been written on crises; here is one that I truly recommend. If you are considering buying only one book on the subject this year, this is my recommendation.
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Let’s build a crisis response room for travel: Deep dive at ITB 2026
Während dieser ITB stand das Thema Resilienz und Krisenbewältigung im Mittelpunkt, vor dem Hintergrund des Iran-Kriegs, der nur wenige Tage vor der ITB, am 28. Februar 2026, ausgebrochen war. Ich wurde zu einem Deep Dive Panel zum Thema Krisenkommunikation eingeladen.
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There’s no glory in prevention…
There’s no glory in prevention. That’s why disaster preparation is often overlooked. No praise for the crisis that didn’t happen. No applause for “nothing has gone wrong”. Understandable, somehow. But: Hope is not a strategy, either! The mindset behind phrases like “It will not happen to us…” or “We have been through so many crises;…
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A short look back…
2025—a special year is entering the finishing line. A great deal happened to me in just a few months, especially from July onwards. At times, it felt as if someone had switched on the 𝘩𝘺𝘱𝘦𝘳𝘣𝘰𝘰𝘴𝘵. What stood out: 🌞 𝗝𝘂𝗹𝘆: The incredible number of warm and thoughtful messages from my wonderful colleagues at TUI upon my farewell,…