Category: Crisis Communication
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Whitepaper: Four essential shifts for crisis communications in tourism
Tourism is not a company. It’s an ecosystem. Airlines, tour operators, hotels, destinations, transport providers, public authorities and digital platforms are interdependent. When one node falters, others absorb the impact. Also, tourism demand is driven by trust. Holidaymakers don’t buy hotel beds, they buy trust. Risk is evaluated emotionally. In the tourism ecosystem, it takes…
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When Politics Enter the Game
A single social media post by FC St. Pauli’s captain Jackson Irvine sparked weeks of debate – among fans, sponsors, the club’s management, and the media. The case raises a broader question that many football clubs and corporations alike struggle to answer: How should organisations deal with employees who publicly express political opinions and cross…
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Humour in a crisis, seriously?!
Humor in a crisis? Our instincts say no, but maybe the answer is yes. Humor has the power to overcome tense and deadlock situations. At a recent conference, I listened to fascinating research on how humour can be used in public apologies—especially in lighter, reputational crises where celebrities or politicians are in the spotlight. During…
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„Houston, we have a lesson” – what Jim Lovell teaches us about clarity
At age 97, James ‘Jim’ Lovell Jr. passed away last week on 7 August 2025. The commander of the Apollo 13 mission became world famous for maintaining his composure during one of the most dramatic crises in space history – and his crisis management skills hold some valuable lessons for us. The events of 13 April 1970…