Category: Preparedness
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A New Brand: ”11 Fifty-Nine”
11 Fifty-Nine – this is not the glamorous location of a luxurious condo building in Manhattan, but the name of the company I recently launched to offer consulting and support in the field of crisis communication. How did I come up with it? I’ll admit it, as a teenager I was a big fan of…
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Crisis exercises, done right: The storm in a teacup
Crisis simulations: Why they are important – and what makes them efficient Crises often arise unexpectedly, and those who are unprepared lose valuable time. A crisis simulation helps to prepare teams, processes and communication channels for an emergency. At Lufthansa, we regularly practised for crises – especially ad hoc scenarios, i.e. situations that arise suddenly…